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What is Digital Marketing Strategy at Unilever International about?

Unilever International (UI) was established in 2012 to target non-core markets and brands, successfully doubling its turnover within four years. The company adopted a digital marketing strategy, utilizing online A/B testing and centralized media buying to optimize costs and enhance market reach. By 2018, UI had launched 250 new products while reducing advertising expenses by 20%, demonstrating the effectiveness of its innovative marketing approach.

Author

varun.12112345

Language

EN