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This document discusses the role of advertising in Secure-Net, an IT training provider based in Chandigarh, India. The objectives of the study were to understand customer awareness of the brand, which types of advertisements customers prefer, and the impact of advertising on customer decision making. A survey was conducted of 100 customers in Chandigarh city to collect data on these topics. The results found that television commercials were considered the most effective form of advertising, and that brand a

Author

Rohit Bansal

Language

EN