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Bettman MemoryFactorsConsumer 1979 by trisha is a document available to read on EtoBox.
What is Bettman MemoryFactorsConsumer 1979 about?
This paper reviews the role of memory in consumer choice, highlighting key findings and concepts relevant to marketing. It discusses various memory models, including the multiple-store approach and the activation model, and their implications for consumer behavior and advertising strategies. The author emphasizes the need for further research on memory principles to enhance marketing effectiveness.
- Author
- trisha
- Language
- EN