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Understanding Market Segmentation by Ankit Singh is a document available to read on EtoBox.
What is Understanding Market Segmentation about?
The document provides information about market segmentation and market targeting. It discusses the importance of market segmentation for dividing a market into groups with similar characteristics. It then provides an example of segmenting the market for chocolate chip cookies based on geography and age. It also lists and describes the main types of market segmentation: demographic, behavioral, psychographic, and geographic. Finally, it discusses the process of market targeting, which involves evaluating and
- Author
- Ankit Singh
- Language
- EN