Can I read 市场营销学双语 应斌 on EtoBox?

市场营销学双语 应斌 by 应斌 is a book available to read on EtoBox.

What is 市场营销学双语 应斌 about?

PARTI MarketingRudiments 8 1 IntroductionofMarketing 9 1.1 ABriefHistoryofMarketingManagement 9 1.2 TheConceptofMarketingManagement 13 1.3 HowtoMakeMarketingPlan 27 2 MarketingEnvironment 41 2.1 IntroductiontotheMarketingEnvironment 41 2.2 PopulationParadigmShiftMandatesNewMarketing 55 2.3 BabyBoomers'EconomicImpact 58 2.4 TheNewTerm-EchoBoomers 60 3 ConsumerBehavior 69 3.1 CharacteristicsAffectingConsumerBehavior 69 3.2 ModelsofConsumerBehavior 84 3.3 TheBuyerDecisionProcess 88 4 MarketingResearch 101 4.1 MarketingInformationSystem 101 4.2 MarketingResearch 104 4.3 MarketingForecasting 123 5 MarketSegmentation,MarketTargetingandPositioning 136 5.1 MarketSegmentation 136 5.2 MarketTargeting 151 5.3 Positioning 158 PRATII MarketingStrategies 171 6 Product 172 6.1 BasicConcepts 172 6.2 Branding 180 6.3 DevelopNewProducts 193 6.4 PackagesandLabeling 197 7 Price 205 7.1 UnderstandingPrice 205 7.2 SettingPrice 214 7.3 PriceAdjustment 220 8 Place 236 8.1 WhatIsaMarketingChannel 236 8.2 TypesofChannel 240 8.3 TheConflictofChannel 245 9 Promotion 257 9.1 PromotionalMix 258 9.2 Advertising 268 9.3 PersonalSelling 274 9.4 SalesPromotion 287 9.5 PublicityandPublicRelations 295 PARTIII NewMark

Author

应斌

Language

ZH