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What is Customer Preference in Advertising about?

This document is a summer internship report submitted by Chitex Ramchandra Nayi to fulfill requirements for an MBA degree. The report examines customer preferences toward different modes of advertising. It includes sections on introduction, literature review, types of advertising like internet marketing and brand building online, research methodology, data analysis, findings and conclusions. The literature review discusses past studies on the impact of television advertisements on buying patterns and the ef

Author

Chitex Nayi

Language

EN