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What is Marketing Microinsurance in Indonesia about?

The study investigates good practices in marketing microinsurance products in Indonesia, focusing on Allianz, Prudential, and Asuransi Central Asia. It highlights the challenges faced by the microinsurance industry, including consumer protection and market accessibility, while suggesting strategies for growth such as market research and consumer education. The findings indicate significant potential for microinsurance in Indonesia, with an emphasis on understanding low-income consumers

Author

insureventure

Language

EN