About this document

Bata India: Fashion Trends & Marketing Strategies by Naina lalwani is a document available to read on EtoBox.

Bata India Ltd is the largest footwear retailer and manufacturer in India. It produces various types of footwear including leather, rubber, and plastic shoes. To engage customers, Bata uses various direct marketing tools such as TV ads, outdoor events, social media ads, and a mobile store. It also utilizes public relations strategies like press releases, interviews, and community initiatives to build its brand image. Bata promotes sales through discounts, coupons, cashback offers, and point-of-purchase disp

Author

Naina lalwani

Language

EN