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TikTok Influencers and Student Purchase Intentions by melarpisaya is a document available to read on EtoBox.

What is TikTok Influencers and Student Purchase Intentions about?

The document discusses various studies on the impact of TikTok marketing and social media influencers on the purchasing behavior of senior high school students. It highlights that relatable influencers, engaging content, and emotional appeal significantly enhance purchase intentions among students. The findings emphasize the importance of authenticity, credibility, and interactive marketing strategies in shaping consumer decisions in the context of TikTok.

Author

melarpisaya

Language

EN