About this document
Exploring Consumer Power Dynamics Online by supriyar is a document available to read on EtoBox.
The document outlines further research questions about different types of consumer power: - Demand-based power questions focus on categorizing online actions and their marketing value, and how long-tail markets and retail consolidation affect consumer and producer power. - Information-based power questions examine how consumers view their data empowering marketers through personalization, and when consumers are willing to share information and potential benefits/risks. - Network-based power questions look a
- Author
- supriyar
- Language
- EN