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What is Principles of Marketing Assignment about?

The document outlines a library-based assignment for the SY BSc (CS) class in the Principles of Marketing subject, worth a total of 20 marks. It includes two questions related to the Marketing Mix and the differences between customers and consumers. Recommended textbooks for the assignment are by T.N. Chhabra and Philip Kotler & Kevin Lane Keller.

Author

harishjagdale0

Language

EN