About this document
Understanding the Availability Heuristic by Sahil Sharma is a document available to read on EtoBox.
The document discusses the availability heuristic, which is a cognitive bias where people estimate the probability or frequency of an event based on how easily examples come to mind. This leads to overestimating dramatic or memorable events. The availability heuristic occurs because memorable information is easier to recall than accurate statistics. It can lead to poor decision making when judgments are based on ease of recall rather than objective analysis. To avoid this bias, it is important to engage in
- Author
- Sahil Sharma
- Language
- EN