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What is Recruiting Generation Y Effectively about?

This article examines the work expectations and goals of Generation Y, particularly comparing student and working Gen Y individuals. The researchers conducted an online survey of 398 Gen Y participants to investigate their work values within a theoretical framework of expectancy-value theory and goal setting theory. Their findings provided some support that career goals factor separately from other work values for Gen Y. They also found differences between student and working Gen Y individuals in their work

Author

Su Zent

Language

EN