Can I read Media Relations for Schools : Including Crisis Communications on EtoBox?

Media Relations for Schools : Including Crisis Communications by Cheri Lovre is a book available to read on EtoBox.

What is Media Relations for Schools : Including Crisis Communications about?

Media Relations for Schools: Including Crisis Communications shows educators how to establish proactive, positive media relations in order to minimize negative press coverage of sensitive issues, and build community support for school policies and initiatives. Using nearly two dozen samples and checklists, Media Relations for Schools provides clear, step-by-step directions that schools of any size or budget can adapt to create an effective media relations plan, including detailed directions for: Creating public service announcements, press releases, media advisories, and press kits that result in the right coverage Setting up and running an effective news conference Giving interviews and making public statements Preparing a crisis communications plan Using the media effectively during a crisis, including what to say and what not to say

Author

Cheri Lovre

Publisher

Bloomington, IN: Solution Tree

Published

2006

Language

EN

ISBN

9781932127898

Subjects

Education, Management