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This document is a project report submitted as a partial fulfillment of an MBA degree from Sambalpur University in India. It examines consumer purchase decision making and behavior toward soft drinks from retail outlets. The objectives are to determine factors influencing consumer choice of soft drinks and identify customer buying patterns of Coca-Cola products. A descriptive research design was used with a survey methodology. The findings revealed that consumers primarily purchase soft drinks monthly for f

Author

Dhiraj Kumar Saraf

Language

EN