About this document
Synergy in Pop Music Branding by dominiquese is a document available to read on EtoBox.
The combination of the main music video product and ancillary texts like the digipak and magazine ad was effective because it created synergy between them. A red and gold color scheme was used to suit the pop genre and attract the target audience of females. Red was prominently featured in the music video and carried over to the red dress worn by the artist in the ancillary materials. The heart hand gesture from the music video was also included to help connect the artist to the viewer across the different
- Author
- dominiquese
- Language
- EN