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About this Business, Management and Accounting article
Not always a victim! On seeing users as active consumers by Hestad, Monika; Keitsch, Martina is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Hestad, Monika; Keitsch, Martina
- Publisher
- Inderscience Publishers; Inderscience Enterprises Ltd. (ISSN 1477-9056)
- Published
- 2009
- Language
- EN
- Field
- Business, Management and Accounting (Physical Sciences)