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Screwed: The Undeclared War Against The Middle Class And What We Can Do About It: Easyread Large Bold Edition by Hartmann, Thom is a history book available to read on EtoBox.

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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging--they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science--as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messag

Who reads Screwed: The Undeclared War Against The Middle Class And What We Can Do About It: Easyread Large Bold Edition?

Author

Hartmann, Thom

Publisher

Berrett Koehler Publishers, Inc., San Francisco

Published

2007

Language

EN

ISBN

9781576754634

Category

history

Subjects

Economics, Fiction, Social Science

Rating

4.11 / 5 (29 ratings)

Updated

2026-03-14