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AI and Synthetic Data in Market Research by Fernando Santor is a document available to read on EtoBox.
What is AI and Synthetic Data in Market Research about?
The market research industry is increasingly adopting AI to enhance efficiency and reduce costs, with 74% of professionals using AI tools primarily for data analysis and project planning. However, there is significant hesitation regarding synthetic data, with many respondents expressing concerns about its ethics, reliability, and authenticity, leading to a predominantly negative sentiment. The report suggests that while AI will continue to shape market research practices, the acceptance of synthetic data re
- Author
- Fernando Santor
- Language
- EN