Can I read Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (FT Press Analytics) on EtoBox?

Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (FT Press Analytics) by Judah Phillips is a book available to read on EtoBox.

What is Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (FT Press Analytics) about?

The first practitioner-focused, business-driven guide to creating, managing, applying, and profiting from digital analytics. **Relentlessly focused on creating economic value -- not on technology, software, or vendors*Brings together best practices and examples for all aspects of digital analytics, from building the business case to investing in staff and technology, managing data to executing strategy*Uniquely focused on using digital analytics and intelligence to improve business processes, including marketing automation.Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the a

Author

Judah Phillips

Publisher

Pearson FT Press

Published

2013

Language

EN

ISBN

9780133372809

Subjects

Business, Management, Computer Science

Updated

2026-03-24