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Mapping network champion behavior in B2B electronic venturing by Samir Gupta; Jack Cadeaux; Arch Woodside is a Business, Management and Accounting article available to read on EtoBox.

What is Mapping network champion behavior in B2B electronic venturing about?

This study examines the concept of a new venture, B2B e-market in the light of participants who are involved in its innovation and diffusion processes. Our assessment results in the development of two key working propositions. The first proposition attempts to explain the relationship of the participants in the network and their contribution to innovation and diffusion processes over time. The second proposition attempts to explain how network champions (NC) contribute by bringing suppliers and buyers together in an electronic marketplace over time. In particular, this research adds to the industrial marketing literature by applying a case research method that is particularly useful for operationalizing theory development in business-to-business environments.

Who reads Mapping network champion behavior in B2B electronic venturing?

Author

Samir Gupta; Jack Cadeaux; Arch Woodside

Publisher

Elsevier Science; Elsevier ; Elsevier BV (ISSN 0019-8501)

Published

2005

Language

EN

Field

Business, Management and Accounting (Social Sciences)