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Smwa Unit 4 by yamini292004 is a document available to read on EtoBox.

What is Smwa Unit 4 about?

The document provides an overview of web analytics, detailing its definition, data collection methods, and processes involved in analyzing visitor behavior on websites. It emphasizes the importance of setting goals, collecting and processing data, and using key performance indicators (KPIs) to improve marketing and customer experience. Additionally, it covers types of web analytics, tools for analysis, and the significance of qualitative data in understanding user behavior.

Author

yamini292004

Language

EN