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What is TAM 2: Insights on IT Adoption about?

The technology acceptance model (TAM) predicts how users adopt new technologies based on perceived ease of use and perceived usefulness. TAM 2 expanded on this by adding determinants of perceived usefulness like subjective norm, job relevance, and result demonstrability. Ventakesh further developed determinants of perceived ease of use such as computer self-efficacy, computer anxiety, and objective usability. Integrating TAM 2 and these perceived ease of use determinants resulted in TAM 3, which posits rela

Author

Fatima Nadeem

Language

EN