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Reasons Satisfied Buyers Lack Loyalty by Mario H Palomino is a document available to read on EtoBox.

This study investigates why satisfied buyers in the fast-food industry in Kuwait do not exhibit high levels of loyalty, identifying nine factors that contribute to this phenomenon. Findings reveal that while 70% of fast-food brand users are satisfied, only 28% are highly loyal, with factors such as brand popularity, customer satisfaction levels, and variety-seeking behavior influencing this disparity. The research provides insights for managers to better understand the relationship between customer satisfac

Author

Mario H Palomino

Language

EN