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What is Hotel Market Segmentation Strategies about?

This document summarizes a marketing research project presentation on the hotel industry in Gwalior, India. It identifies four famous hotels in Gwalior - Tansen Residency, Adityaz, Central Park, and Usha Kiran Palace. It analyzes the marketing mix strategies of these hotels, including their products, prices, places, and promotion approaches. It also segments the hotel industry based on geographical, demographic, psychographic, and behavioral factors. Finally, it evaluates the hotels based on attributes like

Author

Deepali Agrawal

Language

EN