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Understanding Financial Services Marketing by Hitesh Shah is a document available to read on EtoBox.
What is Understanding Financial Services Marketing about?
Financial services are products and services traded in financial markets that enable ownership of assets like homes and allow borrowing through credit. They include instruments like treasury bills, bank accounts, and insurance policies. Financial institutions create assets for savers and liabilities for borrowers through intermediation activities. Marketing financial services is challenging because the services themselves are often not desirable and must enable purchasing of desired goods and services or av
- Author
- Hitesh Shah
- Language
- EN