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What is BTL Intern Report: Emami Saloon Activity about?

This document summarizes a brand awareness activity conducted by Emami Ltd. for their NRXT hair oil brand in saloons in Lucknow, India. Over 18 days, the activity covered 355 saloons with an average of 19.7 saloons per day. Various NRXT stock keeping units (SKUs) were offered at discounted prices with free gifts. The 100ml SKU sold the most units but the 200ml SKU generated the highest total revenue and profit. Customer feedback found high awareness of the NRO brand but low distinct awareness of NRXT. It wa

Author

Swapnil Srivastava

Language

EN