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Cultural Impact on Digital Marketing in Nepal by Sarju Pradhan is a document available to read on EtoBox.
What is Cultural Impact on Digital Marketing in Nepal about?
The PhD research proposal by Sarju Pradhan aims to explore how cultural differences between urban and rural areas in Nepal influence the effectiveness of digital marketing strategies. The study will employ a mixed-methods approach, combining qualitative interviews and quantitative surveys to analyze consumer behavior shaped by cultural dimensions such as collectivism and power distance. The findings are expected to provide actionable insights for marketers to develop culturally sensitive digital marketing c
- Author
- Sarju Pradhan
- Language
- EN