About this document
Transfromation of Traditional Marketing Strategy T by yadryshnikova.alexandra is a document available to read on EtoBox.
The document discusses the transformation of traditional marketing strategies to digital methods, highlighting the challenges and opportunities faced by retailers. Key barriers include limited digital skills and financial constraints, particularly for small and medium-sized enterprises (SMEs), while effective digital strategies such as SEO and omnichannel approaches can enhance customer engagement. The study emphasizes the importance of data-driven marketing, technological innovations, and personalized cust
- Author
- yadryshnikova.alexandra
- Language
- EN