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The Web content style guide : an essential reference for online writers, editors, and managers by Gerry McGovern, Rob Norton, Cath O'Dowd, Catherine O'Dowd is a reference work available to read on EtoBox.

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"The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful ." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA The definitive how-to guide for all writers, editors and publishers of web content. Good writing is the exception rather than the rule on the Web. One reason for this is simply that good writing is hard to do. Another is that many of the people who've been involved with the Web from the beginning have been slow to realize that writing is a very big part of what the online experience is about. While the Web has important non-textual uses, most people who use it spend an overwhelming amount of their online time reading words on a page. Its not an accident that we call them webpages. It follows that quality contentwell written, well editedis essential for the success of any website. In addition to quality content, the design of websites must facilitate finding and reading that content. Web design is about content design. Its about laying out content so that it can be easily read. Its about organizing content so that it can be easily navigated an

Who reads The Web content style guide : an essential reference for online writers, editors, and managers?

Author

Gerry McGovern, Rob Norton, Cath O'Dowd, Catherine O'Dowd

Publisher

Financial Times/Prentice Hall; Financial Times Prentice Hall

Published

2002

Language

EN

ISBN

9780273656050

Category

reference

Subjects

Computer Science, Engineering, Fiction

Rating

3.89 / 5 (19 ratings)

Updated

2026-03-14