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What is DSK Advertising Impact Study about?

This project analyzes the effectiveness of advertisements for D.S. Kulkarni Developers, a client of the advertising agency Media & TA. A survey was conducted of 50 audiences using a questionnaire to understand the recall and impact of DSK advertisements. The results found that 58% of people recalled DSK advertisements, 98% were familiar with the slogan and company, and 84% liked the DSK advertisements. Television was the most recalled medium, with 58% seeing DSK TV ads, while 32% knew of DSK through radio a

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