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About this Business, Management and Accounting article
Designing Gamified Transformative and Social Marketing Services by Mulcahy, Rory Francis; Russell-Bennett, Rebekah; Zainuddin, Nadia; Kuhn, Kerri-Ann is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Mulcahy, Rory Francis; Russell-Bennett, Rebekah; Zainuddin, Nadia; Kuhn, Kerri-Ann
- Publisher
- Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 2055-6225)
- Published
- 2018
- Field
- Business, Management and Accounting (Social Sciences)