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About this Business, Management and Accounting article
Determining the attractiveness of product attributes in consumer goods markets using POS scanner data by Decker, Reinhold; Scholz, Sören W. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Decker, Reinhold; Scholz, Sören W.
- Publisher
- Westburn Publishers Ltd; Westburn Publishers (ISSN 1469-347X)
- Published
- 2010
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)