Can I read Madboy : My Journey from Adboy to Adman on EtoBox?
Madboy : My Journey from Adboy to Adman by Richard Kirshenbaum, Jerry Della Femina is a nonfiction available to read on EtoBox.
What is Madboy : My Journey from Adboy to Adman about?
A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess
Who reads Madboy : My Journey from Adboy to Adman?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Richard Kirshenbaum, Jerry Della Femina
- Publisher
- Open Road E-riginal
- Published
- 2011
- Language
- EN
- ISBN
- 9781453255681
- Category
- nonfiction
- Subjects
- Business, Memoir, Marketing