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Impact of COD and Reviews on TikTok Loyalty by catgroup1206 is a document available to read on EtoBox.

What is Impact of COD and Reviews on TikTok Loyalty about?

This study investigates the impact of Cash on Delivery, Online Customer Reviews, and Ratings on customer loyalty within the TikTok Shop application, utilizing a quantitative approach with 100 respondents. Results indicate that Cash on Delivery positively influences customer loyalty by 27.9%, while Online Customer Reviews and Ratings contribute an increase of 31.6%. The findings highlight the significance of these factors in enhancing customer loyalty in the competitive e-commerce landscape of Indonesia.

Author

catgroup1206

Language

EN