Can I read Chill Factor : How a Minor-League Hockey Team Changed a City Forever on EtoBox?

Chill Factor : How a Minor-League Hockey Team Changed a City Forever by David Paitson; Craig Merz; Bob Hunter is a business book available to read on EtoBox.

What is Chill Factor : How a Minor-League Hockey Team Changed a City Forever about?

The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It's a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious local fan base. Based on the success of the Chill, from 1991–99, the city of Columbus was awarded with the Columbus Blue Jackets in 2000, the city's own NHL franchise. __Chill Factor__ follows the wild ride through the eyes of team president and general manager David Paitson, from the early formation of the minor-league franchise through the decision to rattle the status quo by going to the edge and beyond with a marketing and promotional plan that was both edgy and controversial. The success of the Chill after their first season gave the organization the impetus to challenge local civic and business leaders to build a world-class arena and emerge from the shadow of OSU. There were setbacks and triumphs on and off the ice, and eventually the realization that the Columbus of today would not be

Who reads Chill Factor : How a Minor-League Hockey Team Changed a City Forever?

Author

David Paitson; Craig Merz; Bob Hunter

Publisher

Skyhorse Publishing Company, Incorporated; Sports Publishing

Published

2015

Language

EN

ISBN

9781613217955

Category

business

Subjects

Sports, History, Biography

Rating

4.8 / 5 (91 ratings)

Updated

2026-03-14