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CLA 212 - Advertising by Kazeem K. Olamide is a document available to read on EtoBox.

What is CLA 212 - Advertising about?

This document is a course manual for CLA 212 Principles of Advertisement. It contains information about the structure of the manual, how to navigate it, and the first study session. The first study session introduces concepts in advertising, defines what advertising is, and discusses the objectives of advertising, which include informing potential customers about products and services, persuading customers to purchase products, and reminding customers of brands.

Author

Kazeem K. Olamide

Language

EN