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What is Marketing Strategies for SME Store Layout about?

The document discusses marketing techniques for small and medium-sized enterprises (SMEs) at the local point of sale. It explains that marketing includes actions to increase sales, such as placing products in the most convenient location and time. It also identifies hot and cold zones in the store, with the hot zone being where new products are placed and the cold zone where promotions are needed to attract more customers. The document provides tips on how to take advantage of these zones and the checkout.

Author

ScribdTranslations

Language

EN