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Can I read Guerrilla Advertising : Cost-effective Techniques for Small-business Success on EtoBox?
Guerrilla Advertising : Cost-effective Techniques for Small-business Success by Jay Conrad Levinson President is a business book available to read on EtoBox.
What is Guerrilla Advertising : Cost-effective Techniques for Small-business Success about?
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness,
Who reads Guerrilla Advertising : Cost-effective Techniques for Small-business Success?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jay Conrad Levinson President
- Publisher
- Houghton Mifflin Harcourt Publishing Company
- Published
- 1994
- Language
- EN
- ISBN
- 9780547347752
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-24
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