About this document
Advertising Effectiveness of AM Motors by Z9 EDT is a document available to read on EtoBox.
This document provides an introduction and background on a study conducted on the advertising effectiveness of AM Motors from 2012-2015. It discusses measuring advertising effectiveness and outlines the objectives, methodology, sources of data, limitations, and an industrial profile of the automobile industry in India. The primary objective was to study the advertising effectiveness of AM Motors by surveying 20 employees and 30 customers using questionnaires and interviews.
- Author
- Z9 EDT
- Language
- EN