Can I read Build a Brand in 30 Days : With Simon Middleton, The Brand Strategy Guru on EtoBox?

Build a Brand in 30 Days : With Simon Middleton, The Brand Strategy Guru by Simon Middleton, Simon Middleton is a self-help book available to read on EtoBox.

What is Build a Brand in 30 Days : With Simon Middleton, The Brand Strategy Guru about?

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Who reads Build a Brand in 30 Days : With Simon Middleton, The Brand Strategy Guru?

Author

Simon Middleton, Simon Middleton

Publisher

Hoboken, N.J.: Captstone/Wiley

Published

2010

Language

EN

ISBN

9781907312427

Category

self-help

Subjects

Marketing, Management, Fiction

Rating

3.92 / 5 (57 ratings)

Updated

2026-03-14