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SVEDKA - Marketing Case by Abhinaba Ghose is a document available to read on EtoBox.

What is SVEDKA - Marketing Case about?

Svedka VODKA launched in 1998 as a neutral spirit "without distinctive character, aroma, taste, or color" vodka originated in the 14th century in either Russia or Poland as a spirit distilled from rye or wheat. In the early 2000s, a swedish vodka company launched its own vodka brand.

Author

Abhinaba Ghose

Language

EN