Can I read Services Marketing Course Material on EtoBox?
Services Marketing Course Material by sa24pm093 is a document available to read on EtoBox.
What is Services Marketing Course Material about?
The document outlines the Services Marketing course material prepared by Dr. S.G. Balaji at MEASI Institute of Management, Chennai, detailing the vision, mission, program educational objectives, and course outcomes. It emphasizes the importance of services marketing in the contemporary economy, highlighting the growth of the service sector and the factors driving this change. The syllabus includes various units covering the marketing mix, effective management of services, and specific service industries, al
- Author
- sa24pm093
- Language
- EN