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Phases of Frictionless Selling Framework by Pati is a document available to read on EtoBox.

This study examines how customer co-creation behavior, customer response, and customer experiential values during an omnichannel customer journey impact customer journey satisfaction. The study confirms that all factors except information seeking and arousal influence customer journey satisfaction. It also finds that the impact of these three predictors varies across different customer segments. By analyzing customer journeys and segmenting customers, the study provides insights into how companies can impro

Author

Pati

Language

EN