About this document

Big Bazaar Customer Preference Study by SatishKumarK is a document available to read on EtoBox.

This document discusses a study on the promotional strategies used by Big Bazaar to influence customers. It provides background on Big Bazaar, including that it is a large supermarket chain owned by Pantaloon Retail and located across India. The study aims to understand customer preferences and satisfaction levels when shopping at Big Bazaar, as well as the factors and promotions that influence customer purchases. Previous literature on customer preferences and promotional strategies is also reviewed.

Author

SatishKumarK

Language

EN