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Strategic Marketing: Segmentation & Targeting by eremias sahlu is a document available to read on EtoBox.

What is Strategic Marketing: Segmentation & Targeting about?

The document is a learning module for Grade 11 students on developing strategic marketing elements, specifically focusing on market segmentation, targeting, and positioning (STP). It outlines the structure of the module, including three main units that cover market segmentation, targeting, and positioning strategies, along with learning outcomes and instructional methods. The module aims to equip students with the skills to effectively segment markets, target suitable segments, and develop positioning strat

Author

eremias sahlu

Language

EN