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Skincare Purchase Decisions: Price & Quality by iihm19kol728subhayu is a document available to read on EtoBox.

What is Skincare Purchase Decisions: Price & Quality about?

This research investigates how promotion, product quality, and price influence the purchase decisions of Skintific skincare products. The study finds that while promotion does not significantly affect purchase decisions, both product quality and price do, with price being the most dominant factor. Data was collected from 100 respondents through questionnaires and analyzed using various statistical tests, confirming the reliability and validity of the findings.

Author

iihm19kol728subhayu

Language

EN