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What is E-Commerce: Info Density & Targeting Insights about?

This document summarizes key concepts in e-commerce. It discusses the unique features of digital markets and goods like reduced costs. It outlines different e-commerce business models like e-tailers, transaction brokers, and market creators. It also describes how e-commerce has transformed marketing through behavioral targeting and social networking. B2B e-commerce is discussed in relation to EDI and private industrial networks. The role of mobile commerce is covered in terms of location-based services and

Author

An Trịnh

Language

EN