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3957 Anh Nguyen Ngoc 10220932 RP A1.1 21614 1578435175 by nguyentrung.bizdev is a document available to read on EtoBox.

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The document examines the impact of AI-driven personalized recommendations on customer booking intentions using Traveloka in Vietnam. Data collected from 121 respondents revealed that perceived personalization and usefulness significantly influence booking intentions, while privacy concerns negatively moderate these effects. The study highlights the importance of tailored recommendations in enhancing user engagement and suggests further investigation into privacy

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nguyentrung.bizdev

Language

EN