Can I read Green Marketing on EtoBox?

Green Marketing by Riva Su'ada is a document available to read on EtoBox.

What is Green Marketing about?

This document summarizes a research study that examined the impact of green marketing awareness on purchase intentions of Starbucks customers in Semarang, Indonesia. The study hypothesized that green marketing awareness positively influences perceptions of corporate social responsibility and product image, which in turn mediate the relationship between green marketing awareness and purchase intentions. Data was collected through questionnaires from 120 Starbucks customers in Semarang and analyzed using SPSS

Author

Riva Su'ada

Language

EN